Elevate Your Marketing : Why Your Business Needs a Blog
WHY ARE BLOGS IMPORTANT?
In today’s ever-growing online marketing world, there were over 600 million active blogs globally in 2020 (Growth Badger), and we can only assume that number is increasing, with 77% of internet users reading blogs. Whilst blogging talent is on the rise with many individuals now owning a blog; blogs are also now being utilised by businesses as a valuable marketing tool. Half of the top 200 ‘Fortune 500’ companies had a corporate blog in 2018 (Daily Infographic).
According to (HubSpot), blogging is the third-most-common content marketing strategy for business, after video and eBooks. Blogging is also seen as one of the most straightforward and inexpensive methods for a business to create.
It is no secret that customer engagement is an immensely important element of online marketing and branding. Discovering new, creative ways to present your services are crucial to the modern business environment.
WHY SHOULD YOUR BUSINESS HAVE A BLOG?
Share your values and ethos
Having a blog is the perfect way to spread word about your services, reach wider audiences and build a community. It is medium to share company values, knowledge and background information that customers might not otherwise be aware of. Telling your audience about the journey of your business can also strengthen relationships with existing customers.
Business blogging allows you to stand out from the crowd. Blogging about interesting topics within your niche, sharing insights and perspectives from your company can create an engaging conversation. A blog can help to build a community of like-minded people around your website and organisation.
Promote your product or service
Blogs can be used as a handy promotional tool where a business can advertise their product or service. Around 80% of companies prefer to advertise in the form of a series of articles, rather than the traditional “buy now” method. This coincides with 70% of consumers favouring to learn about a company through articles rather than advertisements (DemandMetric).
Through the use of a blog, you can share customer testimonials and reviews, to entice others to use your service. 72% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce), often resulting in the business gaining new customers.
Position your brand as an industry leader
Blogs have been rated the 5th most trustworthy source for gathering online information. They are a key tool for providing customers with valuable, expert information showcasing the knowledge you have gained within your field. Relevant, Insightful blogs helps you to appear more trustworthy to potential clients and position your brand as an industry leader. Over time, helpful and informative blogs will build your reputation and make your business the “go to” tool within your industry.
At the core of all this having a blog also builds a strong foundation for your marketing, showing your innovation and creativity, which can be inspiring to others.
Each time you create a blog post, you are also creating content that can be distributed across your social media pages. 96% of bloggers promote their blog posts via social media (Optinmonster) as it is a great way of enticing your audience to learn more about your business.
As a business, you are able to make your blog the foundation for all of your social media platforms. You can easily promote and link to existing blog posts whilst capturing short segments from the article to post on your social media channels. This also allows people to easily share across their own platforms, which can enhance your exposure to new audiences.
As well as increasing social media presence, business with blogs can gain more visitors onto their websites. According to HubSpot,businesses that blog get 55% more website visitors than businesses that don’t.
Additionally, gaining social exposure goes hand-in-hand with increasing website traffic. Sharing your blog onto social media gives consumers a reason to click-through to your website. Also, by adding inbound links* directly into your blog articles, it can drive traffic onto specific landing pages of your website allowing you to promote your products and services more subtly than advertisements.
Boost your Google Rankings
Another great thing about your company owning a blog means that your website can rank higher in search engines. Updating your blog regularly with high quality articles on relevant topics can make a huge difference to where you rank in Google search results.
Blogging can help to boost SEO quality by positioning your website as a relevant answer to your customers’ questions, in turn, increasing your website traffic.
So how do you do it, you ask?